Blogging about web hosting and related services have become quite challenging these days. gone are the days when users would flock to blogs to get the basic understanding about web hosting, the various plans available, merits and demerits of various hosting solutions, how to shift website from one web host to another etc. Nowadays, website owners are quite adept in the routine stuff. The reason why they visit blogs owned by web hosts is to get the inner picture- the how and why of things. They are so hungry for knowledge that as a blogger, I find myself turning into a voracious reader so that I could find something interesting to share with my visitors.
Keeping the visitors hooked to one’s blog is quite important from a web host’s point of view. It not only gives the users a direct platform to get the latest tips and know-how, it can be the ideal platform for various users to interact with each other and in the process, boost traffic to your web. So how do you make them keep coming back to your blog? Ofcourse, you need to write about topics that interest them. Not generic stuff, but tutorials, self help tips, pro tips, solutions for common problems, latest trends in the industry and so on. Once they realize that they get to learn stuff that they can’t learn from anywhere else, you are assured of a regular visitor. So what are the blog topics that will interest users? We have made a collection that is listed below
Post topics relevant to your blog:
A user doesn’t visit his web host’s blog to read about the latest Samsung or Apple release. There are tons of forums and blogs out there that exclusively deal with that stuff. You need to specialize on an area and build up on that. If you keep your blog posts restricted to topics about your product, various product updates, equipments, market acquisitions, partnerships etc, you are assured of regular visitors.
Tutorials and self-learn tips:
The problem with tech savvy people is they are often poor at communicating their knowledge to the end user. They tend to use technical jargons that drive away regular users. No matter how hard they try to simplify the explanation, it quite doesn’t trickle down to the average user. This is where as a web host; your blog can attain critical importance. By jotting down tutorials and self-learning tips in a language which can be digested by the regular user, you are assured of regular visitors who come just to learn new things.
Yes, you definitely want to include the latest happenings regarding your industry. The who-is-who of what-is-what cliché. There aren’t many places where readers can get that info; hence your blog can turn out to be quite a hit among them.
A bit of diversity:
After all, you wouldn’t want to drone on and on about web hosts and hosting technologies. For the occasional breath of fresh air, you can add the odd here and there that spices up things a bit.